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Protect from Counterfeit and Illicit Trade
Blockchain based innovative online platform focusing on Supply Chain Transparency, Traceability, Counterfeit Prevention and Direct Marketing.
According to OECD & EUIPO imports of counterfeit and pirated goods are worth nearly half a trillion dollars (461 billion USD) a year, or around 2.5% of global imports
Illicit Tobacco estimated lost revenue $40bn in 2016
If the global illicit trade were eliminated, governments would immediately gain at least $31 billion, and from 2030 onwards save over 160,000 lives a year.
Current protection methods are expensive and not effective, especially in countries with high levels of corruption.
Existing solutions cannot protect from copying of QR/Barcodes/RFIDs.
Supply Chain Transparency
Existing Supply Chains lack transparency due to inconsistent, fragmented data and lack of interoperability
Consumers demand more transparency on what they eat, drink, wear, use and where product come from
Brands are under increasing regulatory compliance pressure and costs
In most cases there is no information about consumer, who purchase the product unless he decides to register as an owner (given that Brand provides such option).
There is no information about consumers expressed interest in the product in the offline.
Ideally we would like to extend online experience to the offline to target specific user profiles in marketing campaign.
Maintenance and support is complicated – vendor often cannot find out, what product from which batch consumer owns.
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